Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

State Cyber Espionage: A recap

An entire year has come full circle since Edward Snowden made shocking revelations to the world regarding the nature in which the American government conducts digital surve...

Women Of Grit

Scripts are created by writers, but the written word is brought to life by the director and the actors. Often actors treat the script as a source of dialogues to learn, and...

There's No Need For The Govt To Intervene In Self-regulation

In his first address at Goa fest 2014 after taking charge as Minister for Information and Broadcasting, Prakash Javadekar came across as a champion of freedom of press, co-...

Content is Queen

I open my piece with the vide...

Pollution levels in Indian cities progressively getting worse

A study pointing that the pollution levels in New Delhi is worse than that of Beijing may have been quoting the data from the worst period of the year but the air quality i...

Telling The Story Of The Birth Of A Nation Is Never Easy: Shyam Benegal

Mumbai:

  Feb, 2014: “Telling the story of the birth of a nation is never e...

True Review - Social Change @ Prime Time: Balika Vadhu

The makers of Balika Vadhu — Kachchi Umar Ke Pakke Rishte have reason to celebrate. Last week the daily series completed 1500 episodes. This is   unpreceden...

National rural jobs scheme loses steam in Karnataka, Rajasthan

Rajasthan and Karnataka, which used to be stand-out performers of the United Progressive Alliance (UPA)’s flagship scheme, the Mahatma Gandhi National Rural Employmen...